For Excalibur Promotions, no consumer or business-to-business experience – and no opportunity – is too big, too small, or too complicated. We take pride in simplifying complexity, and applying our vast industry experience with sales promotion and event management to help brands grow.

Event management

Vehicle tours

Pop-up stores

PR stunts

Street teams

Trade show exhibits


Mystery shopping


Dietz & Watson Philadelphia Beer Garden

The Challenge: Reinforce D&W’s reputation as a high-quality purveyor of premium meats and artisan cheeses associated with respected craft beer brands.

The Solution: In collaboration with the Pennsylvania Horticultural Society, create an urban beer garden anchored by a D&W food truck that serves a menu featuring their premium meats and artisan cheeses.

The Results: Our efforts generated overwhelming goodwill from consumers, and brought to life our Real Philly Deli marketing campaign. While we could have increased menu prices, generating $25,000 in additional revenue to compensate for lower than expected attendance, both client and agency agreed to prioritize sampling opportunities and the reinforcement of D&W’s Philadelphia roots over program profitability. Menu prices were kept affordable, covering food cost and some operating expenses while delivering a premium D&W experience to consumers.

Total Gross Sales: $75,828.40

Average Monthly Gross Sales: $18,957.10

Total Transactions: 13,897

Average Monthly Transactions: 3,474