Excalibur Promotions takes pride in simplifying the complex challenges of sweepstakes and contests, including prize sourcing and fulfilment, database management, and legal compliance such as rule writing, judging, and administration.
Bonefish Grill Give, Get and Win Sweepstakes
The Challenge: Drive sales of Bonefish Grill gift cards and traffic to restaurant locations during the holidays.
The Solution: Execute a sweepstakes campaign leveraging the holiday season’s generous spirit to encourage gift card purchases and visits to Bonefish Grill locations, and to help drive charitable contributions to nonprofit partners of Bonefish Grill.
The Results: The campaign generated interest and helped increase gift card sales – sweepstakes entries rose year-over-year by 255% to 18,972, and Bonefish Grill sales increased by 16% to $36,881,272.
Contest page views grew by about 80% and ad impressions by about 240% from 2009 to 2010.
Bonefish Grill also raised $77,000 in donations to Big Brothers Big Sisters, Toys for Tots, FARA, Ocean Trust, and Habitat for Humanity