Green Flash Brewing Co.

Client Profile
Founded in 2002 and headquartered in San Diego, California, Green Flash is a nationally recognized, highly-rated craft brewery. The Company operated two production facilities as well as several tasting rooms and beer gardens in California, Nebraska and Virginia. Green Flash’s beer portfolio is comprised of several year-round offerings including a lager, ales, pale ales and India pale ales as well as limited releases and seasonal beers.
Situation
Green Flash grew rapidly since establishing its initial operation in Southern California. However, after opening a new facility in Virginia and nationalizing distribution in 2015, the Company encountered challenges as it faced increased competition and capacity utilization issues. To address resulting liquidity constraints, management implemented an operational restructuring plan that included rationalizing its distribution network and overhead.
Solution
SSG conducted a comprehensive marketing process on an expedited basis, contacting a broad universe of strategic and financial buyers to achieve an optimal outcome for the Company and its stakeholders. The process attracted several bids from interested parties with Muirlands ultimately submitting the most compelling offer. SSG’s ability to solicit offers from a broad universe of buyers in a fast-tracked process enabled the Company to maximize value, preserve jobs and maintain the loyalty of vendors and customers.